How I tackled my Second Task at SideHustle Bootcamp

The second task was to create a Facebook and Google Ads campaign structure for the launch of a startup in one of the following industries:

• Health industry
• Fintech industry
• Education sector
• Food Industry
• Sports Industry

The startup has a total marketing spend of 1000000NGN and the reach is 50k users in West Africa.

I started by picking which industry I wanted to focus on. I chose the Fintech Industry. Then I decided on the name to give the startup. After this I decided what would be the purpose or the main aim of this fintech. And I went with payment of bills and receiving funds from across the globe. Next, I researched the target audience, figuring out what a of people use fintech to use online banking platforms. Next their locations, gender, and age.

Next, I wrote three text ad copies and one video ad for Facebook and Google in case to see which ads performed more. I further went ahead to set the ads budget for both Facebook and Google, the reach, and the cost per impression.

In summary, that’s how I tackled my task like a tech sis I am….lol